Marketing Minute : Biltwell Helmets Art

Marketing Minute : Biltwell Helmets  Art

Biltwell makes motorcycle helmets, and they also make great engagement happen on their Facebook page. By encouraging their social media fans to submit pictures of Biltwell helmets with custom art pieces added to the helmets biltwell generates a feeling of togetherness around their brand. The campaign also turns the marketing focus from what “we’ve” made (the company), to what “you’ve” made (the consumer).

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